With technology roots that date back to Open Systems Accounting Systems in the 1980's, Peter Davis and Mark Harvat developed an appreciation for the need for greater integrity in B2B sales force activity accounting. For the past 10 years, the founders have been in private practice advising privately and public held companies on approaches to systematic revenue generation and value creation.
We analyze sales and marketing activities differently, by thinking about them in a more transactional and standardized reporting form. We’re combining computer technology (the "*.exe") with customer interaction activities (the "act"). We account for sales, customer service and marketing activities through our innovative transaction language to drive new forms of advanced analytics reducing sales execution risk.
In 2013, a U.S. Patent was awarded to Peter A. Davis and Mark A. Harvat for their work in sales activity measurement systems.
Selling in today’s landscape continues to evolve, as do the myriad of touch points available to successful sales and service teams. After all, delivering systematic revenue generation which meets and exceeds stakeholder expectations has been the name of the game for sales executives since the beginning of time.