Are your troves of commercial data giving you all the insights you want?
Sales Analytics - Our patented approach to commercial activity data yields new insights for performance improvement.
Our perspective comes from decades of finance and accounting experience. Sales activity accounting specifically. Our R&D lab has been the hundreds of businesses we have had the opportunity to examine and help put improvement programs together for. Out of this lab evolved a single method for sales activity accounting. A method that could be deployed in most businesses independent of shape or size.
Every organization has a roster of customer facing people who day in and day out become the touch point for customers, they have many faces, many roles. They don't consider themselves "sales people". Some do, and how they function, how they go about their jobs to get to the results their organization has asked of them; has brought about a redefinition of the technology platforms used to capture and record their work.
Our transaction engine and its associated hooks enable any organization to synthesize large quantities of raw transactional data into an integrated set of actionable feeds creating customized and personalized publishing content and pings for further automation services. We've established over the past 10 years that this single engine is applicable to every business setting where buyers have any risk to their purchase transaction. Professional.
The capture and use of activity data in all functions of the business to improve results has never been questioned. At the same time the chasm between the sales and marketing functions in a business created cultural clashes over accountability and visibility to the data.